Case Studies > Ad Hoc Biometrics
Ad Hoc Biometrics commissioned us to create a marketing package consisting of a web site and animated presentation. A 2-3 minute animation outlining the benefits of their first project, the National Plasma Donor Registry, known as NPDR.
Branding
Ad Hoc's branding limited them to one type of product when the long term goal is to release multiple products in more than one market. Ad Hoc fully understood our concerns and ordered a re-design. We presented a number of concepts which were all well received. The center mark was selelcted by the partners of the company in a unanimous decision.
The NPDR logo required a face lift. We kept the concept and tightened up the look to be consistent with the company's new branding. (See below)
Presentation
Through live meetings, visual concepts were built from a skeleton script provided by Ad Hoc. We then refined the sequence of events and decided on a style: a clean, bold look with a mix of live footage at a length of 2-3 minutes. The presentation required background music and a voice over. Music was produced in-house and specifically fit the rhythm and timing of the presentation. We produced the voice-over once the final script edits were done.
The storyboards were then drawn up to produce a road map for illustration and animation. The basic layouts were designed for each slide. All the elements were brought together to produce the final animation you see here.
Web Site Design
Ad Hoc had a web site built on a the Joomla platform which was not adequate. We designed a site which would house new content in a clean and user-friendly site. The site is built in html/css and PHP. As projects and products are released, the site will have new functionality built into it. Click Here to Launch
